
The Empawium
Welcome to The Empawium by Aimee The Dog Lady, your go to business for quality dog products and services that support every aspect of your pup’s life from playtime to grooming, training and everyday care.
Founded and run by Aimee (also known as Amy The Dog Lady), The Empawium by ATDL is built on real world experience and a deep understanding of what dogs truly need. After six+ years working hands on with dogs across walking, daycare, grooming, and private care sectors I created The Empawium by ATDL to offer dog owners a place they can trust for useful, dog approved products and services at reasonable prices.
Based on Auckland’s North Shore, The Empawium by ATDL is more than just a business, it’s a curated space that caters to your dog’s wellbeing and lifestyle. From training walks to pack farm trips, natural dog treats to dog first aid kits, dog jumpers, and even the everyday essentials like poo bags and dog shampoo, every aspect has been selected with purpose.
What sets us apart?
Colour vision matters
We select dog toys that align with what dogs can actually see, helping enhance their play experience.
Natural focus
You’ll find natural dog treats and grooming products that are gentle, effective, and free from harsh chemicals.
Training friendly gear
As someone who's worked in dog training, I know what works and what doesn’t.
Whether you're a first-time dog parent or a seasoned pro, I’m here to help make caring for your dog easier and more enjoyable.
Explore the Empawium today, because your dog deserves the best!

Aimee The Dog Lady LTD
Kia ora! I’m Aimee... The Dog Lady, a dog lover, pack leader, and the heart behind The Empawium.
Born and raised in the Far North, I’ve been obsessed with animals for as long as I can remember. After moving to Auckland, I decided to turn my lifelong passion into something bigger, and that’s how my journey as Aimee The Dog Lady began.
What started with a few dog walks quickly grew into a thriving business built on trust, reliability, and a genuine love for every pup I meet. Over time, my services evolved from simple walks, to structured training walks, to all day care, to house calls for basic grooming needs, and now includes our unforgettable pack farm trips.
These adventures give dogs the space to be dogs, to run, play, socialise, and explore in a safe, secure, off leash environment with their furry friends. Leading the way is my own American Pitbull x Megaroo, our pack’s confident and kind hearted leader.
My mission? To provide enrichment, exercise, and connection to dogs of all sizes and personalities, and to help owners feel confident along the way.
Thanks for stopping by, I can’t wait to meet you and your pal!